|Title / Titel||Simultaneous activation of social approach and avoidance motives|
|Abstract (PDF, 14 KB)|
|Summary / Zusammenfassung||One of the basic distinctions in social motivational psychology refers to approach versus avoidance orientation. Approaching desired versus avoiding undesired states appears to have important behavioral, cognitive, and emotional consequences. We propose that approach and avoidance motivation are largely independent of each other, i.e., people can have social approach and avoidance tendencies at the same time. In this research project, we explore cognitive, emotional, and behavioral consequences of the co-occurrence of social approach and avoidance tendencies.
In a first set of studies, basic attentional, perceptual, and behavioral effects of approach and avoidance motivation are investigated experimentally using social-cognitive paradigms. In an additional study, we will explore more complex behavior and experience in videotaped social interactions.
|Keywords / Suchbegriffe||Social motives, approach - avoidance motivation, social-cognitive paradigms|
|Project leadership and contacts /
Projektleitung und Kontakte
|Other links to external web pages||http://www.psychologie.uzh.ch/fachrichtungen/angpsy.html|
|Funding source(s) /
|Universität Zürich (position pursuing an academic career), Foundation
Stiftung Suzanne und Hans Biäsch zur Förderung der Angewandten Psychologie
|Duration of Project / Projektdauer||Mar 2005 to Jul 2008|