Fakultäten » Philosophische Fakultät » Psychologisches Institut » Entwicklungspsychologie: Erwachsenenalter » Prof. Dr. Alexandra M. Freund » Nikitin

Completed research project

Title / Titel Simultaneous activation of social approach and avoidance motives
PDF Abstract (PDF, 14 KB)
Summary / Zusammenfassung One of the basic distinctions in social motivational psychology refers to approach versus avoidance orientation. Approaching desired versus avoiding undesired states appears to have important behavioral, cognitive, and emotional consequences. We propose that approach and avoidance motivation are largely independent of each other, i.e., people can have social approach and avoidance tendencies at the same time. In this research project, we explore cognitive, emotional, and behavioral consequences of the co-occurrence of social approach and avoidance tendencies.
In a first set of studies, basic attentional, perceptual, and behavioral effects of approach and avoidance motivation are investigated experimentally using social-cognitive paradigms. In an additional study, we will explore more complex behavior and experience in videotaped social interactions.
Keywords / Suchbegriffe Social motives, approach - avoidance motivation, social-cognitive paradigms
Project leadership and contacts /
Projektleitung und Kontakte
Lic.phil. Jana Nikitin (Project Leader)
Prof. Dr. Alexandra M. Freund
Other links to external web pages
Funding source(s) /
Unterstützt durch
Universität Zürich (position pursuing an academic career), Foundation
Stiftung Suzanne und Hans Biäsch zur Förderung der Angewandten Psychologie
Duration of Project / Projektdauer Mar 2005 to Jul 2008