Kübler Gundelach

Fakultäten » Philosophische Fakultät » Politikwissenschaft, Institut für » Prof. Dr. Daniel Kübler » Kübler Gundelach

Current research project

Title / Titel What is political about consumerism? Political Consumerism in Switzerland
PDF Abstract (PDF, 14 KB)
Summary / Zusammenfassung The aim of the research project is to assess, understand and explain an emerging form of alternative political participation in Switzerland, known as political consumerism. Political consumerism means the active consumer choice of producers, products and services based on ethical considerations. Acknowledging and benefiting from a huge interdisciplinary body of research on multiple aspects of political consumerism our project is aimed to refine and advance political consumerism research from an explicit perspective of political science. Some political scientists argue that political consumerism is a significant form of political participation as activists aim to bring about social and political change through purchasing behaviour. While traditional forms of political participation, such as voting, campaigning and party work or contacting representatives seem to be on the decline, sparse empirical data suggest that political consumerism is a steadily increasing form of activism in Switzerland and other Western industrialized countries. Our aim to explore political consumerism as a new and important form of political participation in Switzerland requires three interrelated research steps: First, based on abundant interdisciplinary research on different forms of political consumerism, we plan to purposely develop an elaborated survey instrument that reconciles deficits of current quantitative measurement instruments for political consumerism. In particular, the survey must account for political motives in shopping behaviour, frequency and breadth of behaviour and must collect data on the whole repertoire of political consumerism. Second, we will use this new instrument to assess political consumerism in Switzerland. The third and main step is to assess political consumerism in Switzerland, analyse its determining factors and compare results to other long-studied forms of political participation.
Keywords / Suchbegriffe Political consumerism, political participation
Project leadership and contacts /
Projektleitung und Kontakte
Prof. Dr. Daniel Kübler (Project Leader) daniel.kü
Dr. Birte Gundelach (Project Leader)
Funding source(s) /
Unterstützt durch
SNF (Personen- und Projektförderung)
Duration of Project / Projektdauer Feb 2017 to Feb 2020