|Title / Titel||Enterprise Culture and Quality. Quality Oriented Benchmarking of the Media Arena of the German Speaking Part of Switzerland|
|Abstract (PDF, 14 KB)|
|Original title / Originaltitel||Unternehmenskultur und Qualität. Qualitätsorientiertes Benchmarking der Medienarena der Deutschschweiz|
|Summary / Zusammenfassung||a) Objective
Under the light of a quality discussion of its products, the tamedia AG wants to further develop its company culture and ground it in the whole enterprise. With the aid of a 'media mirror', the publicist profiles of the most important tamedia products (Tages-Anzeiger, SonntagsZeitung, Facts) are systematically compared with the help of quality indicators to other leading media of the German speaking part of Switzerland's medial arena (NZZ, Berner Zeitung, Bund, Blick, Neue Luzerner Zeitung, Sonntags-Blick, Cash, Weltwoche, Wochenzeitung) for this purpose. The analysis allows a continuous determining of editorial quality goals, the examination of their realisation and the validation of the company's model.
For the year 2000, an extension of the media sample by political magazines of electronic media is planned.
The 'media mirror' builds on comprehensive media monitoring and continuously registers all issues in the media sample. This inductive monitoring allows a comparison of product profiles, i.e. of the structure of subject production of a specific medium before the background of all topics in the arena or the comparison with the production of topics of any media from the sample. The product profiles are determined based on the following quality indicators: variety (variety of issues, variety of important sectors of politics, variety of important geographical areas); actuality and response (newcomers and consistency in deciding on importance); relevance (main issues vs. niche issues); professionalism / self reflexivity (separation of commentary and news report, considering the media system important, media criticism, self criticism). This inductive media monitoring is expanded by a deductive media monitoring when required. Selected issues and/or groups of issues are examined in depth on the basis of quantitative and qualitative content analytic methods (analysis of style of communication, analysis of argumentation, analysis of opinion vs. topic responses, examination of argumentation drifts).
Diverse realisation in projects of applied research (early recognition, image profile analysis). Dissertation project arena analysis on the basis of quality indicators (University of Zurich).
Weitere Informationen: http://www.foeg.uzh.ch, http://www-sidos.unine.ch
|Keywords / Suchbegriffe||Structural transformation of the public sphere (Strukturwandel der Öffentlichkeit), arena comparison, resonance-analysis, political campaign communication, event analysis, charisma, medialising, organizational communication|
|Project leadership and contacts /
Projektleitung und Kontakte
|Other links to external web pages||http://www.foeg.uzh.ch|
|Funding source(s) /
|Private Sector (e.g. Industry)
|Duration of Project / Projektdauer||Feb 1998 to Feb 2001|