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Completed research project

Title / Titel Cultural Adaptivity for User Interfaces
PDF Abstract (PDF, 14 KB)
Summary / Zusammenfassung Have you ever wondered how Africans deal with the flood of information on the Internet?
How Asians find the reputable look & feel of European online shops?
Or whether Americans really expect serious results on a colourfully blinking Asian search engine site?

The truth is, computer users prefer user interfaces that have been adapted to their cultural background in regards to the kind of navigational support, the level of hierarchy in information presentation, or the information density of the user interface. And as many researchers have proven, such localised user interfaces also increase work effciency, trust, and user satisfaction.

Our Solution: Culturally Adaptive User Interfaces

In order to overcome these problems this project proposes to approach the issue by developing culturally adaptive software: User interfaces, that recognise the user’s cultural background and automatically adapt to (cultural) user preferences.
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Publications / Publikationen
Katharina Reinecke, Abraham Bernstein, Improving Performance, Perceived Usability, and Aesthetics with Culturally Adaptive User Interfaces, Transactions on Computer-Human Interaction 2011.

Katharina Reinecke, Abraham Bernstein, Patrick Minder, MOCCA - A System That Learns and Recommends Visual Preferences Based on Cultural Similarity, International Conference on Intelligent User Interfaces (IUI) 2011.

Katharina Reinecke, Sonja Schenkel, Abraham Bernstein, Modeling a User's Culture. In: The Handbook of Research in Culturally-Aware Information Technology: Perspectives and Models , IGI Global 2010.

Katharina Reinecke, Culturally Adaptivity in User Interfaces, Doctoral Consortium at the International Conference of Information Systems (ICIS), December 2009.

Katharina Reinecke, Abraham Bernstein, Tell Me Where You`ve Lived, and I`ll Tell You What You Like: Adapting Interfaces to Cultural Preferences, User Modeling, Adaptation, and Personalization (UMAP) 2009.

K. Reinecke, A. Bernstein, "Predicting User Interface Preferences of Culturally Ambiguous Users", Conference on Human Factors in Computing Systems, CHI 08, 2008, ACM Digital Library.

K. Reinecke, G. Reif, A. Bernstein, "Cultural User Modeling With CUMO: An Approach to Overcome the Personalization Bootstrapping Problem", Workshop on Cultural Heritage Systems in the Semantic Web 2007, 2007; Lecture Notes in Computer Science.

K. Reinecke, "Cultural Adaptivity for the Semantic Web", Doctoral Consortium at the 6th International Semantic Web Conference, 2007; Lecture Notes in Computer Science, Springer.

K. Reinecke, A. Bernstein, "Culturally Adaptive Software: Moving Beyond Internationalization", Proceedings of the HCI International 2007, July 2007; HCI International 2007, Springer.

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Keywords / Suchbegriffe Culture, Human Computer Interaction, Software
Project leadership and contacts /
Projektleitung und Kontakte
Prof. Abraham Bernstein, PhD (Project Leader)
Katharina Reinecke
Funding source(s) /
Unterstützt durch
Forschungskredit der Universität Zürich, Foundation
Duration of Project / Projektdauer Aug 2008 to Dec 2011