Prof. Dr. Werner Wirth

Fakultäten » Philosophische Fakultät » Publizistikwissenschaft und Medienforschung, Institut für » Prof. Dr. Werner Wirth

Current research projects

Project leader	Project title
Kühne	Dissertation: Emotional Framing Effects
Reichel	Dissertation: Infotainment and Edutainment. Narration in the Context of Factual Entertainment
Ryffel	Dissertation: Types of attitude bases and their susceptibility to affective and cognitive persuasive information.
Wirth	The strategies and processes of attitude formation and public participation in comparative perspective
	Dissertation: Media framing of public debates in different european countries.
	Media and Financial Markets: Empirical Analysis and Economic Modelling

Completed research projects

Project leader	Project title
Böcking	Dissertation: Suspension of Disbelief – conceptualization and empirical test of a well-known behavior during media usage
Hens	Financial News and Emotion
Hofer	Dissertation: The Exploration of the Paradoxon of Enjoyment during Reception of a Sad Film. The Role of Meta-Appraisals
Karnowski	Dissertation: The process of appropriation reflected in the mass media.
Kühne	Dissertation: The influence of cognitive and affective effects of media use on the political participation of Swiss citizens
Matthes	Dissertation: The impact of media coverage on individual’s explanations of responsibility. A multi-method study based on framing theory.
Mögerle	Dissertation: News Media Online - a Substitute or Complement?
Schemer	Affective Media Effects and Political Public Opinion Formation
	Dissertation: The impact of rational and emotional appeals on political attitudes.
Schramm Hartmann	Parasocial interactions and relationships: Definition, theoretical development, and measurement.
Sommer	Dissertation: Third Person Effect
von Pape	Dissertation: Diffusion and appropriation of the mobile telephone in social networks.
Weber	Dissertation: The news value perspective in communication research: Empirical analyses on theoretical extensions, differentiations and selected methodological problems.
Wirth	Optimization of Touchpoint Measurement
	Diffusion and appropriation of mobil and interactive communication services
	The strategies and processes of attitude formation and public participation
	Ways into Communication and Media Science. A survey of PhD-students in Germany, Switzerland, and Austria.
	Presence: Measurement, Effects and Conditions (MEC)
	Effects of television ads in different program contexts
Wirth Kühne	In-game-advertising
Wirth Matthes	Conference: The Bridge between Theory and Data: Operationalization, Conceptualization and Measurement in Communication Research.
Wirth Matthes Schemer	Political judgement formation in the Swiss Information Society.
Wirth Schemer	Conference "Political Communication and Media Effects"
Wirth Schramm	Media Emotions
	Conference "Entertaining media"