Prof. Dr. Hans Peter Wehrli - Chair of Marketingmore information

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Completed research projects

Project leader	Project title
Bamert	Spending Behaviour of Juveniles
	The Influence of Brands on Juveniles
	Alcopops - The Impact of the Extraordinary Tax on Consumer Behaviour. Results of a Survey in December 2003.
	The Influence of the Marketing-Mix on Brand Equity in Swiss Services Industries
	Music Downloads - Factor of Success for a Customer Oriented Online-Offer
	Customer satisfaction: Selected sectors in a multi-year comparison. Trend report UNIVOX Konsum 2003
	Complaint Management in selected Industries
Caprano	Conversational Marketing
Deigendesch	Management of interorganizational networks The focal firms' role at the broadcasting industry
Dumont du Voitel	Business-NPO Collaborations
Grassl	Business-NPO Collaborations
Kirenz	The Impact of Customer-Based Brand Equity on Financial Performance and Market Value
	Forward-Looking Mindset Metrics and Capital Market Valuation
Michel	Service Recovery- Process of returning aggrieved/dissatisfied customers to a state of satisfaction with a company/service
Pfister	Stakeholder-specific measurement of reputation and brand dimensions through webmonitoring technics - implications for reputation-management and positioning. An empirical investigation in the context of european universities
	Analysis of the spending and savings behavior of juveniles